Article on Advertisement as a Source of Information

While watching TV what we generally dislike most are commercial breaks, yet, a number of advertisements do add to our information. Write an article in 150-200 words on ‘Advertisement as a source of information’. You are Karuna/Karan.

Advertising as a Source of Information

by Karan

Advertisements play an important role in our day to day lives. We see them in our newspaper and magazine, watch them online and on television and listen to them on the radio. It is while watching T.V. that we generally dislike the commercial breaks because they are shown too often. On most instances, ads can seem annoying. Yet, a number of advertisements do add to our information.

The purpose of advertisement is to reach out to the mass in the shortest time possible, with a product or an idea, which may appeal to them. Some ads tell us about the price of a product, whether it is a new launch or its price has changed or it is on sale. Others tell us about the product itself, make, quality, use, unique value, etc. These factors influence our decision as we consider and reconsider all these factors before buying a product. Advertisements make us aware of what, why, when, where and how we should buy a product.

There are advertisements, which are more of a way of communication between companies, NGOs or the government and customers. They are issued mainly in the public interest. Such ads spread social awareness amongst the mass and appeal to their emotional, human side. Therefore, it is suffice to say that advertisements, to some extent are a source of information.

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