Article on Excessive Use of Advertisements in Media

Abundance of advertisements in newspapers, magazines and even on television is a wastage of both time and money of readers and viewers. You are Shobha/Sameer. Write an article in 150 – 200 words on the topic, ‘Excessive Use of Advertisements in Media’.

Excessive Use of Advertisements in Media

By Shobha

Mark Twain once said, “Many a small thing has been made large by the right kind of advertising”. Today’s media platforms contain more ads than the content itself and this applies to all form of media that we choose to entertain ourselves with. To the media, advertising is more profitable than the content they provide.

Televisions today show more advertisements than the actual content and newspapers contain more ads per page than it does the actual information. Magazines are even more confusing, often giving articles that serve no purpose other than to convince the reader to buy the product advertised on the next page. These advertisements waste the money of those who have subscribed to the product or service for the sake of information. Furthermore, it is statistically shown that the advertisements make people believe that they are missing out on trends leading to excessive consumerism and materialism.

Taking everything into account, it is important to note that reducing the amount of advertising present in the media might have a positive impact. Perhaps, the space allotted to advertisements can be kept as a percentage of information and content presented in order to ensure that the content takes precedence over the advertisements.

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