An advertisement is a medium to given information or publicise goods or products. It is a public announcement made through a popular medium like newspapers, magazines, television, radio and the cinema. Through advertisement one can show the advantages or benefits of its products/services and are likely to convince other people, that it is a good thing.
There are two basic types of advertisements in the newspapers or magazines.
- Classified Advertisements: These are placed by individuals in newspapers or magazines to advertise their services offered or because of the need for goods and services. Classified ads are charged according to the space the, occupy, therefore they are written with limited words, conveying the complete message.
- Display Advertisements: These advertisements are attractive, they convey the complete message and as usually included under the category of posters.